Date: May 21, 2020
The ever-changing COVID-19 world has caused many leaders to ask, “When no one knows the answer, how do you field questions from the media and the public?” In this webinar, CHDS communications experts weigh in on the challenges and opportunities in educating the public when everything changes every day.
CHDS Communications Subject Matter Expert
CHDS Communications Subject Matter Expert and Senior Vice President-Communications, Policy and Advocacy, The Rockefeller Foundation
Dawn Wilson, Moderator
Associate Director-Executive Education Program, Center for Homeland Defense and Security
Short videos that address specific questions:
How should communicators address conflicting viewpoints or information when framing public messages?
How do we build public trust in communications when there are so many conflicting messages?
How should we respond to questions that include an embedded assumption of fact such as…“We all know it is safe to go back to work, so why aren’t we doing that?”
What are some of the basics of messaging in a crisis like this one?
How do we address the public’s anger and frustration when developing our message?
How do we tell people what they need to do and also show empathy for their unwillingness to do it?
What are leaders not doing, or not doing well, in their public messaging during COVID-19?
Are there frameworks that can be used to communicate strategically during the pandemic?
How do we talk about the future when the future is uncertain? How can we reassure the public without overpromising?
What has emerged in social media use during the pandemic?